Mike Thurston: The Meaning Of Instagram For Fitness Models

Who needs mags when there's Instagram? Mike Thurston always wanted to be a fitness cover model. But these days, he's happy to be a star on Instagram, which he uses to show off his hard work in the gym and to promote his training business. Mike is in demand with many of the world's top physique photographers - but the shots appear online not in print. His modelling work allows him to travel the world, and is also an incentive to stay in shape all year round.

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